Say hello to your hair down there.
A new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis — whether shaved or not.
The 1-minute spot sees our cartoon hairoine perched on a bathtub soap dish, belting out the woes of life as the body’s most maligned cuticle.
“I’m just a pube, and it’s not fair, all I ever wished to be was just another hair. But when they got one look at me, the ruling from society was, ‘Ew, not you.’ Oh what’s a curl to do?”
It’s a contradictory turn for an industry that for the past century has urged women to remove or obscure all hair that wasn’t sitting neatly atop their head. “It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear?” the strand sings.
