Natural Light is instantly recognizable for its cheap beer. But the 44-year-old brand is branching out to keep fickle drinkers satisfied.
The brewer, owned by Anheuser-Busch InBev (BUD), has rapidly expanded its options in recent years with new flavors and spiked seltzers. Now it’s unleashing boozy popsicles and flavored vodkas.
“We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old,” said Daniel Blake, vice president of US value brands at Anheuser-Busch. In an interview with CNN Business, he said the brand is accomplishing that with new “flavorful and affordable options” for drinkers.
Natty Light’s newest product is Naturdays Frozen Icicles, launching nationwide Tuesday. The frozen treats come in two flavors, strawberry lemonade and pineapple lemonade — the same ones used for its flavored lager brand that uses the Naturdays name. It has 8% alcohol by volume and comes in a 12-pack featuring both flavors.
